B Evidence Grade B Graded under review Safe to Cite Dated

12%

12% -- marketing budget share for Companies' marketing budgets (2023)

Name: Marketing Budget Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-05

2023 · advicegroup.it

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Attribution: advicegroup.it View source

Lighthouse Research Team

Last verified: 2026-09-05 · How we verify data →

Source verified Evidence graded

Value

12%

Unit

Percentage

Data Vintage

2023

Entity

Companies' marketing budgets

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

advicegroup.it Primary Tier C

https://advicegroup.it/en/news/big-bang-digital-marketing-walled-garden-italia ↗

Confidence: 48/100 Vintage: 2023 Channel: Common Crawl

Source Article

A gigantic BIG BANG in digital marketing is coming that will give rise to the first walled gardens in Italy

Original Research

advicegroup.it · Original study ↗

Methodology

Post-pandemic level of 9%; article notes decline from 12% in the pre/post-pandemic period. Base of percentage (e.g., share of company budget or revenue) not specified; source study not named in article.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Companies' marketing budgets: 12% marketing budget share. Source: advicegroup.it (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-budget-share-decline-post-pandemic

HTML Embed

<blockquote cite="https://lighthousedata.io/data/marketing-budget-share-decline-post-pandemic" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- marketing budget share for Companies' marketing budgets<br><small>Source: advicegroup.it (2023) · <a href="https://lighthousedata.io/data/marketing-budget-share-decline-post-pandemic" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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