B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
44%
44% -- marketing budget share for B2C brands (2022)
Advertising products/services accounts for 44% of B2C brands' marketing budget.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
44%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://www.strategicemarketing.com/top-3-b2c-marketing-trends-for-2022/ ↗
Source Article
Top 3 B2C Marketing Trends for 2022
B2C marketing is constantly evolving. Today, marketers have to stay one step ahead of the competition or lose their relevance. While many of the strategies trending now will continue playing a key role in the years to come, there are emerging ones which have the potential to reshape the B2C marketin…
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot survey as cited by Stratigea Marketing
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 (current) | 43% | |
| 2022 (current) | 44% | +2.3% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2C brands: 44% marketing budget share. Source: HubSpot (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2c-advertising-budget-44
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<blockquote cite="https://lighthousedata.io/data/b2c-advertising-budget-44" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- marketing budget share for B2C brands<br><small>Source: HubSpot (2022) · <a href="https://lighthousedata.io/data/b2c-advertising-budget-44" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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