B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
26%
26% -- marketing budget share for Content Marketing in D-A-CH region (2016)
Content marketing accounts for 26 percent of total marketing budgets among companies in the D-A-CH region (Germany, Austria, Switzerland).
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
26%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Forum e.V.
Primary
Tier B
https://content-marketing-forum.com/cmf‐basisstudie-v-2016-ergebnisbericht/ ↗
Source Article
CMF‐Basisstudie V 2016 – Ergebnisbericht › Content Marketing Forum e.V.
CMF‐Basisstudie V 2016 – Ergebnisbericht
Investitionen in D‐A‐CH steigen um 18,9 % auf 6,9 Milliarden Euro
Content Marketing auf dem Vormarsch: Unternehmen in Deutschland, Österreich und der Schweiz investieren jährlich 6,9 Milliarden Euro in Content Marketing, ein Plus von 18,9 Prozent im Vergleich…
Original Research
Content Marketing Forum e.V.
· Original study ↗
Methodology
CMF‐Basisstudie V, conducted by tenvier on behalf of CMF
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Content Marketing in D-A-CH region: 26% marketing budget share. Source: Content Marketing Forum e.V. (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cmf_basisstudie_v_2016_content_marketing_budget_share
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<blockquote cite="https://lighthousedata.io/data/cmf_basisstudie_v_2016_content_marketing_budget_share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26%</strong> -- marketing budget share for Content Marketing in D-A-CH region<br><small>Source: Content Marketing Forum e.V. (2016) · <a href="https://lighthousedata.io/data/cmf_basisstudie_v_2016_content_marketing_budget_share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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