B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
9.5%
9.5% -- marketing budget share for marketing budgets from company revenue (2023)
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
9.5%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Source
Gartner
Primary
Tier A
https://www.gartner.com/en/newsroom/press-releases/2023-05-22-gartner-survey-reveals-71-percent-of-c… ↗
Source Article
3 Strategies to Create, Measure, and Report on MOps ROI to the C-Suite
December 7, 2023 | Blog
3 Strategies to Create, Measure, and Report on MOps ROI to the C-Suite
In a report by Gartner1, a staggering 75% of CMOs say they’re being asked to do more with smaller budgets. In fact, the share of marketing budgets from company revenue has fallen from 9.5% to 9.1%.
After e…
Original Research
Gartner
· Original study ↗
Methodology
Gartner report
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 (current) | 9.1% | |
| 2023 (current) | 9.5% | +4.4% |
Segmentation
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marketing budgets from company revenue: 9.5% marketing budget share. Source: Gartner (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gartner-cmo-budget-share-fall
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<blockquote cite="https://lighthousedata.io/data/gartner-cmo-budget-share-fall" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9.5%</strong> -- marketing budget share for marketing budgets from company revenue<br><small>Source: Gartner (2023) · <a href="https://lighthousedata.io/data/gartner-cmo-budget-share-fall" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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