B Evidence Grade B Verified accuracy verified by the review judge Safe to Cite Dated

10%

10% -- marketing budget share for Leading industry brands (2012)

Name: Marketing Budget Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-19

2012 · Mobile Marketing Association (MMA)

Leading industry brands commit anywhere from 10% to 25% of their near-term marketing budgets to interactive digital media, including mobile.

Reported as a range (10% to 25%)
Applies to interactive digital media, not mobile alone

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Attribution: Mobile Marketing Association (MMA) View source

Lighthouse Research Team

Last verified: 2026-09-19 · How we verify data →

Source verified Evidence graded

Value

10%

Unit

Percentage

Data Vintage

2012

Entity

Leading industry brands

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Mobile Marketing Association (MMA) Primary Tier B

http://www.mmaglobal.com/node/1863 ↗

Confidence: 71/100 Vintage: 2012 Channel: Common Crawl

Source Article

Call for Content

Original Research

Mobile Marketing Association (MMA) · Original study ↗

Methodology

Range of 10-25% reported; midpoint 17.5% used as value. Undated claim, publication year assumed.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Leading industry brands: 10% marketing budget share. Source: Mobile Marketing Association (MMA) (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-digital-media-budget-share

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<blockquote cite="https://lighthousedata.io/data/brand-digital-media-budget-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- marketing budget share for Leading industry brands<br><small>Source: Mobile Marketing Association (MMA) (2012) · <a href="https://lighthousedata.io/data/brand-digital-media-budget-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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