B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
4.4%
4.4% -- marketing budget share for retail companies (2000-2004)
Retail companies in the study allocated 4.4% of their marketing budget to Hispanic marketing.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4.4%
Unit
Percentage
Data Vintage
2000-2004
Entity
Sample Size
180
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Santiago Solutions Group
Primary
Tier A
http://santiagosolutionsgroup.com/translating-hispanic-marketing-into-shareholder-value-2/ ↗
Source Article
Translating Hispanic Marketing into Shareholder Value
Original Research
Santiago Solutions Group
· Original study ↗
Methodology
Third-highest industry allocation to Hispanic marketing
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
retail companies: 4.4% marketing budget share. Source: Santiago Solutions Group (2000-2004). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retail-hispanic-marketing-budget-share
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<blockquote cite="https://lighthousedata.io/data/retail-hispanic-marketing-budget-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.4%</strong> -- marketing budget share for retail companies<br><small>Source: Santiago Solutions Group (2000-2004) · <a href="https://lighthousedata.io/data/retail-hispanic-marketing-budget-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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