B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
3.6%
3.6% -- marketing budget share for Tech companies (2010)
Tech companies typically spend between 3.6% and 6.5% of their budget on marketing.
- The reported value is the lower bound of a range (3.6% to 6.5%)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
3.6%
Unit
Percentage
Data Vintage
2010
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IDC
Primary
Tier C
http://securityerrata.org/errata/charlatan/gregory_evans/ligatt01/ ↗
Source Article
The Fundamentals of Manipulating Perception Through Press Releases
Original Research
IDC
· Original study ↗
Methodology
IDC report as quoted by Marketo; range 3.6%-6.5%, midpoint reported
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Tech companies: 3.6% marketing budget share. Source: IDC (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/idc-tech-companies-marketing-budget-share-2010
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<blockquote cite="https://lighthousedata.io/data/idc-tech-companies-marketing-budget-share-2010" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.6%</strong> -- marketing budget share for Tech companies<br><small>Source: IDC (2010) · <a href="https://lighthousedata.io/data/idc-tech-companies-marketing-budget-share-2010" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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