B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
70%
70% -- marketing budget share for US SMBs (advertising, performance and retention solutions) (2015)
Digital advertising, performance, and retention solutions are projected to account for 70% of SMB marketing budgets by 2015.
- Forecast/projection
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BIA/Kelsey
Primary
Tier A
http://www.bia.com/Company/Press-Releases/2011.asp ↗
Source Article
2011
Original Research
BIA/Kelsey
· Original study ↗
Methodology
BIA/Kelsey forecast of SMB marketing budgets
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US SMBs (advertising, performance and retention solutions): 70% marketing budget share. Source: BIA/Kelsey (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smb-marketing-budgets-solutions-2015
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<blockquote cite="https://lighthousedata.io/data/smb-marketing-budgets-solutions-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- marketing budget share for US SMBs (advertising, performance and retention solutions)<br><small>Source: BIA/Kelsey (2015) · <a href="https://lighthousedata.io/data/smb-marketing-budgets-solutions-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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