Day 1 Retention Rate
Statistics & Benchmarks

Verified day 1 retention rate data across 2 regions. Sourced from primary research and validated with evidence grading.

23 data points · 2 regions · Updated 2026-10-02

Compare by Region

Global Region

22 stats
social apps marketing
26.000000%
Percentage 2025
Hypercasual mobile games marketing
38.030000%
Percentage 2026
Enterprise web games Gaming
40.000000%
Percentage 2026
mobile apps marketing
28.000000%
Percentage 2026
Mobile app users marketing
25.000000%
Percentage 2026
shopping apps marketing
13.000000%
Percentage 2025
Top hyper-casual games Gaming
50.000000%
Percentage 2025
Top 25% mobile games marketing
26.000000%
Percentage 2025
strategy games Gaming
25.300000%
Percentage 2026
Mobile apps marketing
25.000000%
Percentage 2026
shopping apps marketing
24.000000%
Percentage 2025
health and fitness apps marketing
21.000000%
Percentage 2025
fintech apps marketing
30.000000%
Percentage 2025
casual gaming apps marketing
28.000000%
Percentage 2025
Mobile games marketing
27.000000%
Percentage 2025
Shooting games on the CrazyGames platform marketing
6.500000%
Percentage 2025
All games on the CrazyGames platform (platform average) marketing
6.700000%
Percentage 2025
Magic Sort mobile game (Blu Studios) marketing
43.000000%
Percentage 2025-06
Banking/Finance apps marketing
30.300000%
Percentage 2024
Magic Sort mobile game (Blu Studios) marketing
43.000000%
Percentage 2024
CrazyGames platform average (all games) marketing
6.700000%
Percentage 2024
mobile apps marketing
30.000000%
Percentage 2019

APAC Region

1 stat
Mobile games Gaming
25.000000%
Percentage 2025

Compare Day 1 Retention Rate Across Regions

See how day 1 retention rate benchmarks differ by geography in a single side-by-side view.

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