B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
25%
25% -- day 1 retention rate for Mobile games (2025)
Average Day-1 retention for mobile games ranges between 25% and 35%.
- Reported as a range of 25–35%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2025
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
bizzware.in
Primary
Tier C
https://bizzware.in/blog/best-mobile-game-marketing-strategies/ ↗
Source Article
Mobile Game Marketing: 11+ Strategies Winning Games Are Using - Bizzware
The mobile gaming industry has become one of the largest and most competitive segments in digital entertainment. Global mobile game revenue alone accounted for over $189 billion in 2025, maintaining its position as the biggest slice of the overall games market and reflecting consistent growth year o…
Original Research
bizzware.in
· Original study ↗
Methodology
Range 25-35%, midpoint extracted; Day-30 retention cited as ~5%
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 25% | |
| 2025 (current) | 27% | +8.0% |
| Q3 2023 | 30% | +11.1% |
Segmentation
IndustryGaming
RegionAPAC
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Mobile games: 25% day 1 retention rate. Source: bizzware.in (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-game-day1-retention-range
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-game-day1-retention-range" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- day 1 retention rate for Mobile games<br><small>Source: bizzware.in (2025) · <a href="https://lighthousedata.io/data/mobile-game-day1-retention-range" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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