B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
28%
28% -- day 1 retention rate for mobile apps (2026)
Only 28% of mobile app users return after Day 1 according to a Statista report on mobile app retention.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier C
https://applaunchpartners.com/mobile-app-retention-beat-2026-s-28-drop-rate/ ↗
Source Article
Beat 2026 App Drop Rate: Retention Tactics for Marketers
Original Research
Statista
· Original study ↗
Methodology
Cited as a recent Statista report on mobile app retention
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2019 | 30% | |
| 2026 (current) | 28% | -6.7% |
| 2026 (current) | 25% | -10.7% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
mobile apps: 28% day 1 retention rate. Source: Statista (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/day1-app-retention-28pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/day1-app-retention-28pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- day 1 retention rate for mobile apps<br><small>Source: Statista (2026) · <a href="https://lighthousedata.io/data/day1-app-retention-28pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.