B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
25%
25% -- day 1 retention rate for Mobile app users (2026)
A healthy range benchmark for Day 1 Retention (users active the day after install) is greater than 25%.
- Healthy range benchmark threshold (>25%)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Appalize
Primary
Tier C
https://www.appalize.com/no/blog/user-acquisition/app-advertising-complete-guide-to-mobile-ad-channe… ↗
Source Article
App Advertising: Complete Guide to Mobile Ad Channels
Original Research
Appalize
· Original study ↗
Methodology
Guide benchmark threshold.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mobile app users: 25% day 1 retention rate. Source: Appalize (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/day1-retention-benchmark
HTML Embed
<blockquote cite="https://lighthousedata.io/data/day1-retention-benchmark" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- day 1 retention rate for Mobile app users<br><small>Source: Appalize (2026) · <a href="https://lighthousedata.io/data/day1-retention-benchmark" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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