B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
25%
25% -- day 1 retention rate for Mobile apps (2026)
The industry average Day 1 retention rate for mobile apps ranges between 25% and 35%.
- Benchmarks vary significantly by category
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ASODOG
Primary
Tier C
https://aso.dog/glossary/retention-rate/ ↗
Source Article
What is Retention Rate? | ASODOG
analytics
Retention Rate
The percentage of users who continue using an app after their initial download, measured at standard intervals like Day 1, Day 7, and Day 30.
Retention rate measures how many users return to your app after downloading it. This is the most important post-install metric becaus…
Original Research
ASODOG
· Original study ↗
Methodology
Industry benchmark range 25-35%; midpoint extracted from a range
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2019 | 30% | |
| 2026 (current) | 28% | -6.7% |
| 2026 (current) | 25% | -10.7% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mobile apps: 25% day 1 retention rate. Source: ASODOG (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/day1-app-retention-benchmark-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/day1-app-retention-benchmark-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- day 1 retention rate for Mobile apps<br><small>Source: ASODOG (2026) · <a href="https://lighthousedata.io/data/day1-app-retention-benchmark-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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