B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
26%
26% -- day 1 retention rate for Top 25% mobile games (2025)
The average Day 1 retention rate for the top 25% of mobile games is between 26% and 28%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
26%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GameAnalytics
Primary
Tier B
https://game-developers.org/22-tips-to-increase-player-retention-in-games-the-definitive-guide ↗
Source Article
22 Tips to Increase Player Retention in Games: The Definitive Guide
You poured months of blood, sweat, and creative energy into your game. Your launch day downloads looked promising—maybe even spectacular. But then something heartbreaking happened: within a week, the vast majority of those players vanished. If this sounds painfully familiar, you are not alone. Accor…
Original Research
GameAnalytics
· Original study ↗
Methodology
Range 26-28%, midpoint used; from GameAnalytics 2025 Mobile Gaming Benchmarks
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Top 25% mobile games: 26% day 1 retention rate. Source: GameAnalytics (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-game-day1-retention-top-quartile-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-game-day1-retention-top-quartile-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26%</strong> -- day 1 retention rate for Top 25% mobile games<br><small>Source: GameAnalytics (2025) · <a href="https://lighthousedata.io/data/mobile-game-day1-retention-top-quartile-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.