B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
30.3%
30.3% -- day 1 retention rate for Banking/Finance apps (2024)
The average Day 1 retention rate for Banking/Finance mobile apps is 30.3%.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30.3%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
kirro.io
Primary
Tier C
https://kirro.io/mobile-app-conversion-rate ↗
Source Article
Mobile App Conversion Rate Benchmarks: iOS vs Android 2026
What is a mobile app conversion rate?
The average mobile app conversion rate depends on which stage you’re measuring. On the App Store, about 25% of page visitors download the app. On Google Play, it’s 27.3%. Those are the numbers you’ll see everywhere.
But that’s only the first step. What happens a…
Original Research
kirro.io
· Original study ↗
Methodology
Compiled from Sendbird, Statista, OneSignal
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Banking/Finance apps: 30.3% day 1 retention rate. Source: kirro.io (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/banking-day1-retention-30-3
HTML Embed
<blockquote cite="https://lighthousedata.io/data/banking-day1-retention-30-3" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30.3%</strong> -- day 1 retention rate for Banking/Finance apps<br><small>Source: kirro.io (2024) · <a href="https://lighthousedata.io/data/banking-day1-retention-30-3" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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