B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
43%
43% -- day 1 retention rate for Magic Sort mobile game (Blu Studios) (2024)
Magic Sort mobile game by Blu Studios has a 43% Day 1 retention rate.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Blu Studios (via Rive blog)
Primary
Tier B
https://rive.app/blog/magic-sort-a-mobile-water-sorting-game-with-over-half-a-million-downloads ↗
Source Article
How Blu Studios built a hit mobile game with 600k+ downloads
Rive Blog
How Blu Studios built a hit mobile game with 600k+ downloads
Behind the scenes of Magic Sort: Interactive Rive animations, modular design, and a 43% Day 1 retention rate.
Magic Sort isn’t the first success from the young four-person Brazil-based Blu Studios, but it’s their biggest yet. Sin…
Original Research
Blu Studios (via Rive blog)
· Original study ↗
Methodology
Studio-reported customer/funnel retention metric (share of new users returning the day after install), published via Rive case study; game launched late summer 2024
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 (current) | 43% | |
| 2025-06 | 43% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Magic Sort mobile game (Blu Studios): 43% day 1 retention rate. Source: Blu Studios (via Rive blog) (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/magic-sort-day-1-retention-rate-43
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<blockquote cite="https://lighthousedata.io/data/magic-sort-day-1-retention-rate-43" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- day 1 retention rate for Magic Sort mobile game (Blu Studios)<br><small>Source: Blu Studios (via Rive blog) (2024) · <a href="https://lighthousedata.io/data/magic-sort-day-1-retention-rate-43" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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