B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
21%
21% -- day 1 retention rate for health and fitness apps (2025)
The approximate Day 1 retention rate for health and fitness apps is 21%.
- Approximate benchmark synthesized from public benchmarks (AppsFlyer, Statista, Adjust)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
35
Freshness
95
Source
tisdigitech.com
Primary
Tier C
https://www.tisdigitech.com/blog/enhance-mobile-app-engagement/ ↗
Source Article
5 Essential Tips to Enhance Mobile App Engagement | TIS
Downloads no longer prove an app is winning. Most installs go cold within a week, and by day 30 the majority of users are gone. The real contest sits inside the app: how quickly users feel value, how often they return, and how deep their actions go. Engagement is the metric that ties product, market…
Original Research
tisdigitech.com
· Original study ↗
Methodology
Approximate category benchmark cited in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
health and fitness apps: 21% day 1 retention rate. Source: tisdigitech.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/health-fitness-app-day1-retention
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<blockquote cite="https://lighthousedata.io/data/health-fitness-app-day1-retention" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- day 1 retention rate for health and fitness apps<br><small>Source: tisdigitech.com (2025) · <a href="https://lighthousedata.io/data/health-fitness-app-day1-retention" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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