B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
50%
50% -- day 1 retention rate for Top hyper-casual games (2025)
Top hyper-casual games achieve a Day 1 retention rate above 50% when tutorials are kept under 30 seconds.
- Applies specifically to games keeping tutorials under 30 seconds and letting players take meaningful action immediately
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Supersonic
Primary
Tier B
https://game-developers.org/22-tips-to-increase-player-retention-in-games-the-definitive-guide ↗
Source Article
22 Tips to Increase Player Retention in Games: The Definitive Guide
You poured months of blood, sweat, and creative energy into your game. Your launch day downloads looked promising—maybe even spectacular. But then something heartbreaking happened: within a week, the vast majority of those players vanished. If this sounds painfully familiar, you are not alone. Accor…
Original Research
Supersonic
· Original study ↗
Methodology
From Supersonic FTUE optimization research
Methodology documented
Segmentation
IndustryGaming
Cite this stat
Plain Text
Top hyper-casual games: 50% day 1 retention rate. Source: Supersonic (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hypercasual-day1-retention-short-tutorials
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<blockquote cite="https://lighthousedata.io/data/hypercasual-day1-retention-short-tutorials" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- day 1 retention rate for Top hyper-casual games<br><small>Source: Supersonic (2025) · <a href="https://lighthousedata.io/data/hypercasual-day1-retention-short-tutorials" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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