B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
25.3%
25.3% -- day 1 retention rate for strategy games (2026)
Strategy games have a Day 1 retention rate of 25.3%, which is the lowest among mobile game genres according to Game Analytics' 2026 benchmarks.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
25.3%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Game Analytics
Primary
Tier B
https://phiture.com/mobilegrowthstack/mobile-growth-integrated-growth/ ↗
Source Article
Why Mobile Game Growth Stalls After Launch and How Integrated Growth Can Help
Most mobile games follow the same trajectory: launch day brings a spike of installs driven by paid campaigns and featuring, and all seems functional at the start. But within a week, the majority of those users are gone, and by Day 30, over 95% have churned. The team scrambles to acquire more users t…
Original Research
Game Analytics
· Original study ↗
Methodology
Genre-level benchmarks cited from Game Analytics
Methodology documented
Segmentation
IndustryGaming
Cite this stat
Plain Text
strategy games: 25.3% day 1 retention rate. Source: Game Analytics (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/strategy-games-d1-retention
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<blockquote cite="https://lighthousedata.io/data/strategy-games-d1-retention" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25.3%</strong> -- day 1 retention rate for strategy games<br><small>Source: Game Analytics (2026) · <a href="https://lighthousedata.io/data/strategy-games-d1-retention" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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