B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- day 1 retention rate for mobile apps (2019)
Mobile app retention rate on Day 1 is around 30%.
- Approximation stated as 'around 30%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AppsFlyer
Primary
Tier B
https://www.mobilegrowthsummit.com/blog/lessons-in-user-retention-from-the-mobile-gaming-industry ↗
Source Article
LESSONS in User Retention from the Mobile Gaming Industry
-
Events
- MGS20
San Francisco, USA - MGS Singapore 20
Marriott Tang Plaza, Singapore - MGS UK 20
London, United Kingdom - MGS LATAM 20
Mexico City - MGS New York 20
New York City - MGS Canada 20
Simpson Tower, Toronto, Canada - MGS Europe 20
Radisson Blu, Berlin, Germany - MGS Asia 20
The Ritz Carl…
Original Research
AppsFlyer
· Original study ↗
Methodology
AppsFlyer retention data as cited by author
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2019 (current) | 30% | |
| 2026 | 28% | -6.7% |
| 2026 | 25% | -10.7% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
mobile apps: 30% day 1 retention rate. Source: AppsFlyer (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/appsflyer-day1-retention-30
HTML Embed
<blockquote cite="https://lighthousedata.io/data/appsflyer-day1-retention-30" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- day 1 retention rate for mobile apps<br><small>Source: AppsFlyer (2019) · <a href="https://lighthousedata.io/data/appsflyer-day1-retention-30" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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