B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
24%
24% -- day 1 retention rate for shopping apps (2025)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
35
Freshness
95
Source
tisdigitech.com
Primary
Tier C
https://www.tisdigitech.com/blog/enhance-mobile-app-engagement/ ↗
Source Article
5 Essential Tips to Enhance Mobile App Engagement | TIS
Downloads no longer prove an app is winning. Most installs go cold within a week, and by day 30 the majority of users are gone. The real contest sits inside the app: how quickly users feel value, how often they return, and how deep their actions go. Engagement is the metric that ties product, market…
Original Research
tisdigitech.com
· Original study ↗
Methodology
Approximate category benchmark cited in article
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 24% | |
| 2025 (current) | 13% | -45.8% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
shopping apps: 24% day 1 retention rate. Source: tisdigitech.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shopping-app-day1-retention
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<blockquote cite="https://lighthousedata.io/data/shopping-app-day1-retention" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- day 1 retention rate for shopping apps<br><small>Source: tisdigitech.com (2025) · <a href="https://lighthousedata.io/data/shopping-app-day1-retention" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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