Average Click Through Rate
Statistics & Benchmarks

Verified average click through rate data across 2 regions. Sourced from primary research and validated with evidence grading.

67 data points · 2 regions · Updated 2026-10-02

Compare by Region

US Region

1 stat
Nassau & Paradise Island Promotion Board (social channel average) Travel & Hospitality
5.500000%
Percentage 2024

Global Region

59 stats
email marketing across industries marketing
2.500000%
Percentage 2026
Social Media Ads (Facebook/Instagram) marketing
1.300000%
Percentage 2026
Google Ads search — Automotive Repair marketing
5.560000%
Percentage 2026
Google Ads search campaigns — Arts & Entertainment marketing
12.750000%
Percentage 2026
US Google Ads search campaigns marketing
6.640000%
Percentage 2026
Informational keywords triggering AI Overviews Media
7.300000%
Percentage 2025-03
Google Ads US search campaigns marketing
6.640000%
Percentage 2026 (April 2025–March 2026)
Arts & Entertainment (Google Ads) marketing
12.750000%
Percentage 2026
Automotive Repair/Service (Google Ads search) marketing
5.560000%
Percentage 2026 (Apr 2025–Mar 2026)
Attorneys & Legal Services (Google Ads search) marketing
5.870000%
Percentage 2026 (Apr 2025–Mar 2026)
Arts & Entertainment (Google Ads search) marketing
12.750000%
Percentage 2026 (Apr 2025–Mar 2026)
Google Ads search campaigns (all industries, US) marketing
6.640000%
Percentage 2026
Newsletters (email newsletter campaigns) marketing
4.300000%
Percentage 2021
Google Ads search campaigns marketing
6.660000%
Percentage 2025
Display advertising marketing
0.350000%
Percentage 2026
Facebook Ads Germany marketing
1.170000%
Percentage 2026
YouTube marketing
2.000000%
Percentage 2026
Attorneys & Legal Services (Google Ads search) marketing
5.870000%
Percentage 2026
B2B Services industry marketing
4.210000%
Percentage 2026
Google Display Ads marketing
0.460000%
Percentage 2026
Retail & E-commerce industry marketing
6.190000%
Percentage 2026
Google Search Ads marketing
3.170000%
Percentage 2026
Healthcare industry marketing
6.110000%
Percentage 2026
Facebook Reels ads (ecommerce verticals) marketing
1.800000%
Percentage 2025
Instagram marketing
1.200000%
Percentage 2025
TikTok marketing
0.840000%
Percentage 2025
Facebook Ads — Healthcare industry Healthcare
0.830000%
Percentage 2025
Facebook Ads — Education industry marketing
0.730000%
Percentage 2025
Facebook Ads — Consumer Services industry marketing
0.620000%
Percentage 2025
Facebook Ads — Industrial Services industry marketing
0.710000%
Percentage 2025
Facebook Ads — B2B industry marketing
0.780000%
Percentage 2025
Facebook Ads — Finance & Insurance industry marketing
0.560000%
Percentage 2025
Facebook Ads — Travel & Hospitality industry marketing
0.900000%
Percentage 2025
Facebook Ads — Retail industry marketing
1.590000%
Percentage 2025
Facebook Ads — Employment & Job Training industry marketing
0.470000%
Percentage 2025
Facebook Ads — Beauty industry marketing
1.160000%
Percentage 2025
Facebook Ads — Apparel industry marketing
1.240000%
Percentage 2025
Facebook Ads — Technology industry marketing
1.040000%
Percentage 2025
Facebook Ads — Home Improvement industry marketing
0.700000%
Percentage 2025
Facebook Ads — Legal industry marketing
1.610000%
Percentage 2025
Facebook Ads — Real Estate industry marketing
0.990000%
Percentage 2025
Facebook Ads — Fitness industry marketing
1.010000%
Percentage 2025
PPC search ads (medical practices) marketing
1.790000%
Percentage 2025
Google Product Listing Ads marketing
0.860000%
Percentage 2025
Amazon PPC ads (Ad Badger user-base benchmark) marketing
0.470000%
Percentage 2025
Google Search Ads across industries marketing
6.000000%
Percentage 2026
Google Ads (WordStream benchmark sample) marketing
6.640000%
Percentage 2026
ChatGPT ads marketing
1.300000%
Percentage 2026
Facebook ads (all industries) marketing
0.900000%
Percentage 2026
beehiiv publications marketing
3.230000%
Percentage 2025
LinkedIn Ads marketing
0.440000%
Percentage 2026
Attorneys and legal services industry marketing
4.760000%
Percentage 2024
Animals and pets industry marketing
8.120000%
Percentage 2024
Nassau & Paradise Island Promotion Board (Storyteller creatives) marketing
7.500000%
Percentage 2024
Marpipe creative experiments MarTech
4.990000%
Percentage 2020-11
Facebook advertising (New Zealand) marketing
0.870000%
Percentage Q3 2022
Google Ads (New Zealand) marketing
11.380000%
Percentage Q3 2022
Executive Professionals Google Ads campaign marketing
6.570000%
Percentage 2022
Facebook ads marketing
0.900000%
Percentage 2022

Compare Average Click Through Rate Across Regions

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