B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
0.35%
0.35% -- average click through rate for Display advertising (2026)
According to a 2026 report by Statista, the average click-through rate (CTR) for display ads is 0.35%.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
0.35%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier C
https://ppcgrowthstudio.com/a-b-test-ad-copy-boost-roi-in-2026/ ↗
Source Article
A/B Test Ad Copy for 2026 ROI Boost
Why A/B Testing Ad Copy Matters More Than Ever
In the dynamic world of marketing, standing still is the same as falling behind. To truly connect with your audience and drive conversions, you need a finely tuned message, and that’s where A/B testing ad copy comes in. Are you ready to unlock the power…
Original Research
Statista
· Original study ↗
Methodology
Industry aggregate cited from Statista 2026 report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Display advertising: 0.35% average click through rate. Source: Statista (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/display-ads-average-ctr-2026
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<blockquote cite="https://lighthousedata.io/data/display-ads-average-ctr-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.35%</strong> -- average click through rate for Display advertising<br><small>Source: Statista (2026) · <a href="https://lighthousedata.io/data/display-ads-average-ctr-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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