B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
5.5%
5.5% -- average click through rate for Nassau & Paradise Island Promotion Board (social channel average) (2024)
The social channel benchmark average CTR for Nassau & Paradise Island Promotion Board was 5.5%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5.5%
Unit
Percentage
Data Vintage
2024
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
NetCon (netconversion.com)
Primary
Tier B
https://www.netconversion.com/project/storytellers-soar-how-influencer-led-ugc-boosted-ctr-by-47 ↗
Source Article
The NetCon Vault
Remaining at the forefront of destination marketing and tapping into the evolving digital landscape.
The Nassau & Paradise Island Promotion Board (NPI) faced significant challenges in 2024. The post-pandemic landscape brought about shifts in consumer travel behavior, while the economic impact of inf…
Original Research
NetCon (netconversion.com)
· Original study ↗
Methodology
Agency-reported social channel average CTR, cited as the benchmark against which Storyteller creative performance (7.5%) was compared
Methodology documented
Segmentation
IndustryTravel & Hospitality
RegionUS
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Nassau & Paradise Island Promotion Board (social channel average): 5.5% average click through rate. Source: NetCon (netconversion.com) (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/npi-social-avg-ctr-5-5pct-2024
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<blockquote cite="https://lighthousedata.io/data/npi-social-avg-ctr-5-5pct-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.5%</strong> -- average click through rate for Nassau & Paradise Island Promotion Board (social channel average)<br><small>Source: NetCon (netconversion.com) (2024) · <a href="https://lighthousedata.io/data/npi-social-avg-ctr-5-5pct-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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