B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
7.3%
7.3% -- average click through rate for Informational keywords triggering AI Overviews (2025-03)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
7.3%
Unit
Percentage
Data Vintage
2025-03
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier B
https://theseospot.com/blog/google-ai-overviews-traffic-impact-the-2025-data-every-website-owner-nee… ↗
Source Article
Google AI Overviews Traffic Impact: The 2025 Data Every Website Owner Needs to See — SEOSpot
Google AI Overviews Traffic Impact: The 2025 Data Every Website Owner Needs to See
In May 2024, Google changed the way search works. They put AI Overviews before the websites all over the US, and within a few months, website owners began to notice something troubling. Their traffic was going away. S…
Original Research
Ahrefs
· Original study ↗
Methodology
Ahrefs, down from 7.3% in March 2024
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelsearch
Cite this stat
Plain Text
Informational keywords triggering AI Overviews: 7.3% average click through rate. Source: Ahrefs (2025-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ahrefs-avg-ctr-7-3-to-2-6
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<blockquote cite="https://lighthousedata.io/data/ahrefs-avg-ctr-7-3-to-2-6" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.3%</strong> -- average click through rate for Informational keywords triggering AI Overviews<br><small>Source: Ahrefs (2025-03) · <a href="https://lighthousedata.io/data/ahrefs-avg-ctr-7-3-to-2-6" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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