B
Evidence Grade B
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Recent
1.16%
1.16% -- average click through rate for Facebook Ads — Beauty industry (2025)
The average Facebook Ads click-through rate for the Beauty industry is 1.16% according to WordStream data cited by ViewMetrics.
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Lighthouse Research Team
Last verified:
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Evidence graded
Value
1.16%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
viewmetrics.com
Primary
Tier C
https://www.viewmetrics.com/blog/what-is-a-good-ctr-for-facebook-ads ↗
Source Article
What Is a Good CTR for Facebook Ads? - ViewMetrics
A good Click-Through Rate (CTR) for Facebook Ads typically ranges between 0.9% and 1.5% across most industries. However, what’s considered “good” can vary widely depending on your industry, ad type, audience targeting, and campaign objective.
If you’re running Facebook ads, you’ve probably come acro…
Original Research
viewmetrics.com
· Original study ↗
Methodology
Industry benchmark table of average Facebook Ads CTR by industry; original benchmark study not named in the article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook Ads — Beauty industry: 1.16% average click through rate. Source: viewmetrics.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-ads-ctr-beauty
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<blockquote cite="https://lighthousedata.io/data/facebook-ads-ctr-beauty" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.16%</strong> -- average click through rate for Facebook Ads — Beauty industry<br><small>Source: viewmetrics.com (2025) · <a href="https://lighthousedata.io/data/facebook-ads-ctr-beauty" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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