B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
3.17%
3.17% -- average click through rate for Google Search Ads (2026)
The average click-through rate for Google Search Ads across all industries is approximately 3.17%.
- Broad industry average across all sectors.
Attribution:
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Lighthouse Research Team
Last verified:
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Evidence graded
Value
3.17%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Rebus Advertising
Primary
Tier C
https://rebusadvertising.com/blogs/what-is-a-good-click-through-rate/ ↗
Source Article
What Is a Good Click Through Rate and How to Improve Yours
What Is a Good Click Through Rate and How to Improve Yours
Everyone wants the simple answer. They ask, "What's a good click-through rate?" and hope for a magic number.
The honest answer? A good click-through rate (CTR) is anything better than what you're getting right now. It depends entirely on whe…
Original Research
Rebus Advertising
· Original study ↗
Methodology
Industry benchmark cited across all industries
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Search Ads: 3.17% average click through rate. Source: Rebus Advertising (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-search-ads-avg-ctr-3-17
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-search-ads-avg-ctr-3-17" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.17%</strong> -- average click through rate for Google Search Ads<br><small>Source: Rebus Advertising (2026) · <a href="https://lighthousedata.io/data/google-search-ads-avg-ctr-3-17" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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