B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
6%
6% -- average click through rate for Google Search Ads across industries (2026)
In 2026, the average click-through rate across industries on Google Search Ads sits around 6 to 7 percent.
- top-of-funnel awareness campaigns typically trail this benchmark considerably
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
6%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kreativa Group
Primary
Tier C
https://kreativagroup.com/post/sem-statistics-2026-paid-search-trends-and-benchmarks ↗
Source Article
SEM Statistics 2026: Paid Search Trends and Benchmarks | Kreativa Group
SEM in 2026: What the Latest Statistics Tell Us About Paid Search Today
Search engine marketing has always been a moving target, but 2026 has brought a level of complexity and opportunity that demands attention. If you are managing a brand, running an agency, or advising clients on growth strategy, …
Original Research
Kreativa Group
· Original study ↗
Methodology
Reported range 6-7 percent; midpoint of 6.5 percent used.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Search Ads across industries: 6% average click through rate. Source: Kreativa Group (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-search-ads-average-ctr-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-search-ads-average-ctr-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> -- average click through rate for Google Search Ads across industries<br><small>Source: Kreativa Group (2026) · <a href="https://lighthousedata.io/data/google-search-ads-average-ctr-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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