B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
0.9%
0.9% -- average click through rate for Facebook ads (all industries) (2026)
According to Instapage, the average Facebook ads click-through rate across all industries hovers around 0.90%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.9%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Instapage
Primary
Tier C
https://adstargets.com/blog/facebook-ad-copy-tips-that-instantly-boost ↗
Source Article
Facebook Ad Copy Tips That Instantly Boost CTR: 20 Proven Strategies For Explosive Results
Original Research
Instapage
· Original study ↗
Methodology
Cited in article as Instapage data; original study date not stated. Described as average CTR across all industries.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook ads (all industries): 0.9% average click through rate. Source: Instapage (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-ads-average-ctr-all-industries
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-ads-average-ctr-all-industries" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.9%</strong> -- average click through rate for Facebook ads (all industries)<br><small>Source: Instapage (2026) · <a href="https://lighthousedata.io/data/facebook-ads-average-ctr-all-industries" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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