B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
0.46%
0.46% -- average click through rate for Google Display Ads (2026)
Google Display Ads have an average click-through rate of approximately 0.46%.
- Broad industry benchmark; actual performance varies.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
0.46%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Rebus Advertising
Primary
Tier C
https://rebusadvertising.com/blogs/what-is-a-good-click-through-rate/ ↗
Source Article
What Is a Good Click Through Rate and How to Improve Yours
What Is a Good Click Through Rate and How to Improve Yours
Everyone wants the simple answer. They ask, "What's a good click-through rate?" and hope for a magic number.
The honest answer? A good click-through rate (CTR) is anything better than what you're getting right now. It depends entirely on whe…
Original Research
Rebus Advertising
· Original study ↗
Methodology
Industry benchmark
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Display Ads: 0.46% average click through rate. Source: Rebus Advertising (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-display-ads-avg-ctr-0-46
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-display-ads-avg-ctr-0-46" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.46%</strong> -- average click through rate for Google Display Ads<br><small>Source: Rebus Advertising (2026) · <a href="https://lighthousedata.io/data/google-display-ads-avg-ctr-0-46" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.