B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
0.86%
0.86% -- average click through rate for Google Product Listing Ads (2025)
The average click-through rate (CTR) for Google Product Listing Ads (PLAs) is 0.86%.
- No specific study timeframe or dataset methodology is cited in the guide
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
0.86%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
highstreet.io
Primary
Tier C
https://highstreet.io/en/a-complete-guide-to-boosting-your-ecommerce-growth/ ↗
Source Article
La guida definitiva agli annunci Product Listing Ads di Google | Highstreet.io
Your customers are looking for you, whether they’re familiar with your brand or not. Most online shopping journeys begin with a search for a specific product or category.
Investing in Google Product Listing Ads (PLAs) helps you get discovered faster and easier.
What Is a Google PLA and How Does It W…
Original Research
highstreet.io
· Original study ↗
Methodology
Vendor guide cites PLA benchmark CTR without naming the original study; consistent with widely published industry benchmarks. No data period specified.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Product Listing Ads: 0.86% average click through rate. Source: highstreet.io (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pla-average-ctr-0-86
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pla-average-ctr-0-86" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.86%</strong> -- average click through rate for Google Product Listing Ads<br><small>Source: highstreet.io (2025) · <a href="https://lighthousedata.io/data/pla-average-ctr-0-86" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.