B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
1.2%
1.2% -- average click through rate for Instagram (2025)
Instagram's average click-through rate (CTR) is 1.2%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
1.2%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Billo
Primary
Tier B
https://www.pilothouse.co/post/why-your-brand-needs-a-dtc-ecommerce-marketing-agency-and-what-to-loo… ↗
Source Article
Why Your Brand Needs a DTC Ecommerce Marketing Agency (and What to Look For) - Pilothouse Digital
Why Your Brand Needs a DTC Ecommerce Marketing Agency (and What to Look For)
The DTC game changed. What used to scale like lean teams, paid ads, and hustle now barely keeps up. Customer acquisition costs are up, ROAS is down, and channel complexity keeps multiplying. That's why more brands are turni…
Original Research
Billo
· Original study ↗
Methodology
Current average CTR benchmark for Instagram ads; cited from Billo 2025 CTR Benchmarks
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram: 1.2% average click through rate. Source: Billo (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-average-ctr-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/instagram-average-ctr-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.2%</strong> -- average click through rate for Instagram<br><small>Source: Billo (2025) · <a href="https://lighthousedata.io/data/instagram-average-ctr-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.