B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
1.3%
1.3% -- average click through rate for ChatGPT ads (2026)
The average click-through rate (CTR) for ChatGPT ads was 1.30% according to an SE Ranking study.
- ChatGPT ads were still new and only served to users on Free and Go plans
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1.3%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SE Ranking
Primary
Tier C
https://anotherconcept.co.uk/insights/one-in-four-commercial-prompts-trigger-chatgpt-ads ↗
Source Article
One in Four Commercial Prompts Trigger Ads in ChatGPT by Another Concept
August 11, 2026
Back in January, OpenAI announced it would be testing ads in ChatGPT, and now the platform is already showing ads on around one in four commercial prompts.
SE Ranking recently analysed 50,006 prompts with commercial intent across 20 different industries to see when ads appear, which …
Original Research
SE Ranking
· Original study ↗
Methodology
Average CTR of ChatGPT ads per SE Ranking; SE Ranking's own four-country experiment reported 97,000 and 1,263 clicks/impressions respectively but very few sign-ups, with ads serving Free and Go plan users
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ChatGPT ads: 1.3% average click through rate. Source: SE Ranking (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chatgpt-ads-average-ctr
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<blockquote cite="https://lighthousedata.io/data/chatgpt-ads-average-ctr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.3%</strong> -- average click through rate for ChatGPT ads<br><small>Source: SE Ranking (2026) · <a href="https://lighthousedata.io/data/chatgpt-ads-average-ctr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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