B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
1.8%
1.8% -- average click through rate for Facebook Reels ads (ecommerce verticals) (2025)
Facebook Reels ads achieve an average CTR of 1.8% to 2.4% across ecommerce verticals.
- Reported as a range (1.8% to 2.4%)
- CTR varies by industry; presented as directional benchmarks
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1.8%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WordStream
Primary
Tier B
https://ecomparkour.com/blog/facebook-ad-size-specs-formats ↗
Source Article
Facebook Ad Size & Specs Formats: Complete Guide
What Are the Most Important Facebook Ad Specs in 2026?
The five specs that decide whether your ad ships clean are aspect ratio, resolution, file size, format, and text-to-image ratio. Meta's automated review rejects roughly 4% of ad submissions on technical grounds alone (Meta Transparency Center, 2…
Original Research
WordStream
· Original study ↗
Methodology
Range 1.8-2.4%, midpoint reported
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook Reels ads (ecommerce verticals): 1.8% average click through rate. Source: WordStream (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/reels-ads-ctr-benchmark-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/reels-ads-ctr-benchmark-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.8%</strong> -- average click through rate for Facebook Reels ads (ecommerce verticals)<br><small>Source: WordStream (2025) · <a href="https://lighthousedata.io/data/reels-ads-ctr-benchmark-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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