B
Evidence Grade B
Graded
under review
Safe to Cite
Current
2%
2% -- average click through rate for YouTube (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
TubeBuddy
Primary
Tier B
https://www.tubebuddy.com/blog/11-youtube-thumbnail-tips-from-big-creators/ ↗
Source Article
11 killer YouTube thumbnail tips s̶t̶o̶l̶e̶n̶ f̶r̶o̶m̶ inspired by big creators
A killer YouTube thumbnail can make the difference between your content flying or dying. What YouTube thumbnail tips can we steal borrow learn from top creators?
With millions of content creators vying for attention, you need thumbnails that stand out whether your viewer is watching on their TV, lap…
Original Research
TubeBuddy
· Original study ↗
Methodology
Stated range in TubeBuddy video transcript; midpoint 6% used. Source cited in-video, original creator unstated.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
YouTube: 2% average click through rate. Source: TubeBuddy (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/youtube-average-ctr-range
HTML Embed
<blockquote cite="https://lighthousedata.io/data/youtube-average-ctr-range" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- average click through rate for YouTube<br><small>Source: TubeBuddy (2026) · <a href="https://lighthousedata.io/data/youtube-average-ctr-range" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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