Willingness To Pay Premium
Statistics & Benchmarks

Verified willingness to pay premium data across 3 regions. Sourced from primary research and validated with evidence grading.

21 data points · 3 regions · Updated 2026-10-02

Compare by Region

Global Region

18 stats
customers marketing
62.000000%
Percentage 2025
Consumers marketing
72.000000%
Percentage 2026
13.700000%
Percentage 2026
24.600000%
Percentage 2026
72.000000%
Percentage 2026
72.000000%
Percentage 2026
28.000000%
Percentage 2026
buyers marketing
86.000000%
Percentage 2026
67.000000%
Percentage 2024
global shoppers marketing
73.000000%
Percentage 2024
U.S. consumers marketing
66.000000%
Percentage 2023
US consumers marketing
66.000000%
Percentage 2022
60.000000%
Percentage 2021
global consumers marketing
50.000000%
Percentage 2020
72.000000%
Percentage 2020
UK coffee drinkers marketing
63.000000%
Percentage 2020
72.000000%
Percentage 2017-08
71.800000%
Percentage 2017-08

US Region

2 stats
80.000000%
Percentage 2022
US consumers marketing
57.000000%
Percentage 2021

ZA Region

1 stat
8.700000%
Percentage 2017

Compare Willingness To Pay Premium Across Regions

See how willingness to pay premium benchmarks differ by geography in a single side-by-side view.

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