B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

60%

60% -- willingness to pay premium for Australian online shoppers (2021)

2021  · Australia Post

60% of shoppers are willing to pay more for sustainable and ethically made products.

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Attribution: Australia Post View source
Lighthouse Research Team
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Source verified Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2021
Entity
Australian online shoppers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Australia Post Primary Tier B
https://www.dbgtechnologies.com.au/inside-australian-online-shopping-ecommerce-industry-report/ ↗
Confidence: 59/100 Vintage: 2021 Channel: Wayback
Source Article
Inside Australian Online Shopping - eCommerce Industry Report | Specialising in eCommerce, Online Stores & Software Integration - DBG Technologies
A recent report published by Australia Post details the record breaking sales Australian Households are now spending online and highlighting the need for all businesses to have an eCommerce presence. Let’s break down some of the key stats from their report: - - Australians spent a record $62.3 billi…
Original Research
Australia Post · Original study ↗

Australia Post eCommerce industry report

Methodology documented
Industrymarketing
Plain Text
Australian online shoppers: 60% willingness to pay premium. Source: Australia Post (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/australia-sustainable-premium-willingness-60
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<blockquote cite="https://lighthousedata.io/data/australia-sustainable-premium-willingness-60" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- willingness to pay premium for Australian online shoppers<br><small>Source: Australia Post (2021) · <a href="https://lighthousedata.io/data/australia-sustainable-premium-willingness-60" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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