B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
62%
62% -- willingness to pay premium for customers (2025)
Deloitte reported that 62% of customers are willing to pay up to 20% more for eco-friendly products.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Deloitte
Primary
Tier C
https://innoex.vn/hoi-nghi-doi-moi-xanh-2025-hanh-trinh-dua-viet-nam-tro-thanh-trung-tam-doi-moi-san… ↗
Source Article
Green Innovation Summit 2025 – Shaping Vietnam as a hub for Sustainable Innovation - InnoEx
Green Innovation Summit 2025 – Rebranding for the Net-Zero Generation
Ho Chi Minh City, August 22, 2025 – This morning at the Transformation Stage, Thiskyhall, the Green Innovation Summit (GI Summit) 2025 officially opened as part of Southeast Asia’s Premier Innovation Forum and Exhibition – InnoEx …
Original Research
Deloitte
· Original study ↗
Methodology
Deloitte research cited in event coverage; premium capped at 20%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers: 62% willingness to pay premium. Source: Deloitte (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-pay-premium-eco-friendly-products
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<blockquote cite="https://lighthousedata.io/data/customers-pay-premium-eco-friendly-products" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- willingness to pay premium for customers<br><small>Source: Deloitte (2025) · <a href="https://lighthousedata.io/data/customers-pay-premium-eco-friendly-products" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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