B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
13.7%
13.7% -- willingness to pay premium for Products that look more complex (2026)
People were willing to pay up to 13.7% more for a product that looked more complex because it appeared more expensive to produce.
- Represents an upper bound ('up to 13.7%')
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
13.7%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Science Says
Primary
Tier B
https://app.sciencesays.com/archive?page=9 ↗
Source Article
Science Says
Original Research
Science Says
· Original study ↗
Methodology
Behavioral research summary; upper-bound figure
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Products that look more complex: 13.7% willingness to pay premium. Source: Science Says (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/complex-looking-product-willingness-to-pay
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<blockquote cite="https://lighthousedata.io/data/complex-looking-product-willingness-to-pay" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13.7%</strong> -- willingness to pay premium for Products that look more complex<br><small>Source: Science Says (2026) · <a href="https://lighthousedata.io/data/complex-looking-product-willingness-to-pay" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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