B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- willingness to pay premium for US young adults (18–34) (2022)
80% of young adults aged 18–34 are willing to pay more for sustainable products compared to less sustainable competitors.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2022
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sustainable Brands
Primary
Tier B
https://www.ardentmills.com/news/cpg-sustainability-trends-regenerative-agriculture/ ↗
Source Article
Sustainability Can Deliver on Both Consumer Demand and Profitability
Original Research
Sustainable Brands
· Original study ↗
Methodology
Sustainable Brands article citing consumer research
Methodology documented
Segmentation
Industryagriculture
RegionUS
Cite this stat
Plain Text
US young adults (18–34): 80% willingness to pay premium. Source: Sustainable Brands (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/young-adults-pay-more-sustainable-80
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<blockquote cite="https://lighthousedata.io/data/young-adults-pay-more-sustainable-80" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- willingness to pay premium for US young adults (18–34)<br><small>Source: Sustainable Brands (2022) · <a href="https://lighthousedata.io/data/young-adults-pay-more-sustainable-80" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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