B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
8.7%
8.7% -- willingness to pay premium for Pro-GM South African consumers (Gauteng) (2017)
Pro-GM consumers in Gauteng Province, South Africa were willing to pay an 8.7% premium for 'GM sugar'.
- Willingness to pay premium was motivated by the environmental benefits argument.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
8.7%
Unit
Percentage
Data Vintage
2017
Entity
Geography
ZA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AgBioForum / Bureau for Food and Agricultural Policy (BFAP)
Primary
Tier A
https://agbioforum.org/consumer-acceptance-of-sugar-derived-from-genetically-modified-sugarcane-in-s… ↗
Source Article
AgBioForum
Original Research
AgBioForum / Bureau for Food and Agricultural Policy (BFAP)
· Original study ↗
Methodology
Demographically representative consumer survey in Gauteng Province, South Africa; logistic regression analysis
Methodology documented
Segmentation
Industrymarketing
RegionZA
Cite this stat
Plain Text
Pro-GM South African consumers (Gauteng): 8.7% willingness to pay premium. Source: AgBioForum / Bureau for Food and Agricultural Policy (BFAP) (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gm-sugar-willingness-to-pay-premium-south-africa
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gm-sugar-willingness-to-pay-premium-south-africa" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8.7%</strong> -- willingness to pay premium for Pro-GM South African consumers (Gauteng)<br><small>Source: AgBioForum / Bureau for Food and Agricultural Policy (BFAP) (2017) · <a href="https://lighthousedata.io/data/gm-sugar-willingness-to-pay-premium-south-africa" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.