B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
72%
72% -- willingness to pay premium for fair trade produce shoppers (2020)
72% of shoppers who recognize the Fair Trade Certified seal ('informed and conscious shoppers') are willing to pay more for fair trade produce.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Fair Trade USA
Primary
Tier B
https://globalretailmag.com/the-case-for-fair-trade-is-clearer-than-ever/ ↗
Source Article
The Case for Fair Trade is Clearer Than Ever - Global Retail Brands
By: Kasi Martin
Businesses That Support Fair Trade
Help Farmworkers Stay Resilient In Trying Times
This landless population of daily wage earners produces over 70 percent of the world’s food supply, yet more than a third live in poverty, threatening their ability to sustain themselves, their familie…
Original Research
Fair Trade USA
· Original study ↗
Methodology
Fair Trade USA consumer research cited in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
fair trade produce shoppers: 72% willingness to pay premium. Source: Fair Trade USA (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/willing-to-pay-more-fair-trade-produce-2020
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<blockquote cite="https://lighthousedata.io/data/willing-to-pay-more-fair-trade-produce-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- willingness to pay premium for fair trade produce shoppers<br><small>Source: Fair Trade USA (2020) · <a href="https://lighthousedata.io/data/willing-to-pay-more-fair-trade-produce-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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