B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
66%
66% -- willingness to pay premium for U.S. consumers (2023)
66% of consumers are willing to pay more for products from brands that demonstrate social responsibility.
- Original research study is not explicitly named
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
valuxdigital.com
Primary
Tier C
https://valuxdigital.com/best-marketing-strategies-for-2023/ ↗
Source Article
Best Marketing Strategies for 2023
Raise a glass to the end of 2022! With the end of the quarter approaching and a new one on the horizon, we’re guessing it’s not sugar plum fairies dancing in your head. Most likely, it is thoughts on how to create a better marketing strategy for the 2023 year. Here are the best marketing strategies …
Original Research
valuxdigital.com
· Original study ↗
Methodology
Cited as 'one study', original source unidentified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
U.S. consumers: 66% willingness to pay premium. Source: valuxdigital.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-pay-more-social-responsibility-66
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<blockquote cite="https://lighthousedata.io/data/consumers-pay-more-social-responsibility-66" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- willingness to pay premium for U.S. consumers<br><small>Source: valuxdigital.com (2023) · <a href="https://lighthousedata.io/data/consumers-pay-more-social-responsibility-66" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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