B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
73%
73% -- willingness to pay premium for global shoppers (2024)
73% of global shoppers are willing to pay more for sustainable fashion.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier C
https://www.centricsoftware.com/blog/sustainable-textile-materials ↗
Source Article
7 Sustainable Textile Materials Every Fashion Brand Should Know
As tariffs and global supply chains continue to disrupt how today’s fashion brands operate, another factor is quietly driving the industry: the demand for sustainable apparel.
Today, consumers increasingly seek transparency and environmental responsibility and brands face mounting pressure to transf…
Original Research
McKinsey
· Original study ↗
Methodology
McKinsey 2024 survey, cited via Centric Software blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global shoppers: 73% willingness to pay premium. Source: McKinsey (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-pay-more-sustainable-fashion-2024
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<blockquote cite="https://lighthousedata.io/data/consumers-pay-more-sustainable-fashion-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- willingness to pay premium for global shoppers<br><small>Source: McKinsey (2024) · <a href="https://lighthousedata.io/data/consumers-pay-more-sustainable-fashion-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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