B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
72%
72% -- willingness to pay premium for consumers buying products with mistakes (2017-08)
Consumers are willing to pay up to 72% more for products made with mistakes.
- Represents the upper bound across tested scenarios (e.g., 71.8% for an artist's painting with an accidental mark).
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2017-08
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Journal of Consumer Research
Primary
Tier A
https://app.sciencesays.com/p/products-made-by-mistake-sell-more ↗
Source Article
Products ‘made by mistake’ sell more
Original Research
Journal of Consumer Research
· Original study ↗
Methodology
7 lab/online experiments plus field experiment and eBay auction analysis; Journal of Consumer Research (August 2017)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers buying products with mistakes: 72% willingness to pay premium. Source: Journal of Consumer Research (2017-08). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mistake-products-willingness-pay-72-more
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<blockquote cite="https://lighthousedata.io/data/mistake-products-willingness-pay-72-more" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- willingness to pay premium for consumers buying products with mistakes<br><small>Source: Journal of Consumer Research (2017-08) · <a href="https://lighthousedata.io/data/mistake-products-willingness-pay-72-more" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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