B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
57%
57% -- willingness to pay premium for US consumers (2021)
57% of US consumers are willing to pay an extra 10% or more for eco-friendly shipping.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
57%
Unit
Percentage
Data Vintage
2021
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sifted
Primary
Tier B
https://alexanderclark.com/consumers-want-sustainable-shipping-options/ ↗
Source Article
Consumers Want Sustainable Shipping Options
Original Research
Sifted
· Original study ↗
Methodology
Sifted survey of U.S. consumers
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 (current) | 57% | |
| 2022 | 66% | +15.8% |
Segmentation
Industrymarketing
RegionUS
Cite this stat
Plain Text
US consumers: 57% willingness to pay premium. Source: Sifted (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/willing-pay-extra-eco-shipping-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/willing-pay-extra-eco-shipping-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- willingness to pay premium for US consumers<br><small>Source: Sifted (2021) · <a href="https://lighthousedata.io/data/willing-pay-extra-eco-shipping-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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