B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
50%
50% -- willingness to pay premium for global consumers (2020)
50% of global consumers said they would be willing to reward companies that give back to society by paying more for their goods and services.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ripplestrategies.com
Primary
Tier C
https://www.ripplestrategies.com/csr/ ↗
Source Article
Why Make social Responsibility The heart of your brand Marketing?
Why Make social Responsibility The heart of your brand Marketing?
Because that's what consumers want
86% of global consumers believe that business needs to place at least equal weight on society’s interests as on business’ interests.1
91% of U.S. consumers are likely to switch brands to one associat…
Original Research
ripplestrategies.com
· Original study ↗
Methodology
Cited survey statistic (footnote 3); original publisher not identified on page
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global consumers: 50% willingness to pay premium. Source: ripplestrategies.com (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-consumers-pay-more-giving-back
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<blockquote cite="https://lighthousedata.io/data/global-consumers-pay-more-giving-back" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- willingness to pay premium for global consumers<br><small>Source: ripplestrategies.com (2020) · <a href="https://lighthousedata.io/data/global-consumers-pay-more-giving-back" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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