B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
63%
63% -- willingness to pay premium for UK coffee drinkers (2020)
63% of UK coffee drinkers are willing to pay more for coffee if it benefits coffee farmers.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Volcano Coffee Works
Primary
Tier C
https://www.wonderwork.digital/blog/uk-coffee-market-ethical-guide ↗
Source Article
Ethical Coffee Marketing Strategies in the UK Market
Informative
May 20, 2026
Written by:
Ridhima Chatterjee
Share to
To roast or not to roast, those are two questions. Welcome to our new series ‘Shameless Plugins’ where we give you the lowdown on impact-driven industries such as Ethical Coffee, Slow Fashion, Green(ish) Energy and a lot more. Ofc, all…
Original Research
Volcano Coffee Works
· Original study ↗
Methodology
Volcano Coffee Works 2020 report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK coffee drinkers: 63% willingness to pay premium. Source: Volcano Coffee Works (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-ethical-premium-willingness-63pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uk-ethical-premium-willingness-63pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- willingness to pay premium for UK coffee drinkers<br><small>Source: Volcano Coffee Works (2020) · <a href="https://lighthousedata.io/data/uk-ethical-premium-willingness-63pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.