Consumer Preference Rate
Statistics & Benchmarks

Verified consumer preference rate data across 6 regions. Sourced from primary research and validated with evidence grading.

91 data points · 6 regions · Updated 2026-10-02

Compare by Region

Global Region

55 stats
59.000000%
Percentage 2026
64.000000%
Percentage 2025
consumers Healthcare
56.000000%
Percentage 2023
global consumers marketing
64.000000%
Percentage 2023
74.000000%
Percentage 2024
77.000000%
Percentage 2024
UK adults marketing
67.000000%
Percentage 2025
UK adults marketing
59.000000%
Percentage 2025
84.000000%
Percentage 2025
travelers marketing
78.000000%
Percentage 2025
60.000000%
Percentage 2026
58.000000%
Percentage 2025
Saudi car owners marketing
60.000000%
Percentage 2025
mobile phone users marketing
78.000000%
Percentage 2026
70.000000%
Percentage 2026
72.000000%
Percentage 2026
Native advertising marketing
70.000000%
Percentage 2025
Hotel guests marketing
35.000000%
Percentage 2025
75.000000%
Percentage 2025
42.000000%
Percentage 2026
80.000000%
Percentage 2025
homeowners marketing
85.000000%
Percentage 2025
homeowners marketing
72.000000%
Percentage 2025
78.000000%
Percentage 2025
podcasters marketing
68.000000%
Percentage 2025
70.000000%
Percentage 2025
80.000000%
Percentage 2026
37.000000%
Percentage 2025
Bra shoppers marketing
55.000000%
Percentage 2026
Bra purchasers marketing
60.000000%
Percentage 2025
hotel guests marketing
59.000000%
Percentage 2025
yoga practitioners marketing
70.000000%
Percentage 2025
European consumers marketing
64.000000%
Percentage 2025
94.000000%
Percentage 2026
40.000000%
Percentage 2025
65.000000%
Percentage 2025
72.000000%
Percentage 2023
shoppers Retail
80.000000%
Percentage 2022
restaurant-goers marketing
83.000000%
Percentage 2021
81.000000%
Percentage 2022
U.S. consumers marketing
73.000000%
Percentage 2023
U.S. consumers marketing
81.000000%
Percentage 2023
online consumers marketing
75.000000%
Percentage 2023
global consumers marketing
75.000000%
Percentage 2023
customers marketing
85.000000%
Percentage 2023
professional chefs marketing
65.000000%
Percentage 2023
73.000000%
Percentage 2023
gamers marketing
53.000000%
Percentage 2023
42.000000%
Percentage 2024
yoga practitioners marketing
65.000000%
Percentage 2023
Indian customers marketing
87.000000%
Percentage 2024
UK new homebuyers marketing
53.000000%
Percentage 2024
European consumers marketing
63.000000%
Percentage 2021
UK consumers marketing
58.000000%
Percentage 2022
76.000000%
Percentage 2021

MEA Region

1 stat
44.000000%
Percentage 2026

UK Region

1 stat
disabled travellers Travel & Hospitality
62.000000%
Percentage 2026

North America Region

1 stat
callers Media
88.000000%
Percentage 2025

US Region

1 stat
US adults aged 65+ marketing
87.000000%
Percentage 2024

GB Region

1 stat
younger consumers marketing
67.000000%
Percentage 2021

Compare Consumer Preference Rate Across Regions

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