B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
72%
72% -- consumer preference rate for consumers (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
70
Methodology
45
Freshness
83
Source
Demand Metric
Primary
Tier A
https://news.marketersmedia.com/smb-online-visibility-with-multichannel-content-campaigns-new-plans-… ↗
Source Article
SMB Online Visibility With Multichannel Content Campaigns: New Plans Announced
-- Northern Media Services has announced Eightavision, a "done-for-you" multichannel content marketing service designed to help small and medium-sized businesses achieve consistent online visibility and reach more customers. The service provides access to professionally managed content campaigns acr…
Original Research
Demand Metric
· Original study ↗
Methodology
Source: Demand Metric
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 (current) | 56% | |
| 2023 (current) | 72% | +28.6% |
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
consumers: 72% consumer preference rate. Source: Demand Metric (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumer-preference-informative-articles
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<blockquote cite="https://lighthousedata.io/data/consumer-preference-informative-articles" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- consumer preference rate for consumers<br><small>Source: Demand Metric (2023) · <a href="https://lighthousedata.io/data/consumer-preference-informative-articles" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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